Southern Africa

Cash Converters Southern Africa, started operating in October 1994 with a pilot site in Parow, Cape Town. Franchising began in late 1995 and from humble beginnings the group turnover exceeded R250 million for the year 2009 becoming the fourth largest territory internationally. Cash Converters Southern Africa has sold over 50 franchises, and currently have stores located in the Eastern Cape, Gauteng, KwaZulu Natal, Mpumulanga, North West, Namibia and the Western Cape

The pre-owned consumer goods industry is fast coming of age in Southern Africa and Cash Converters is leading this trend in retailing. Research has shown a higher proportion of South Africans shopping at second-hand stores, as well as a marked increase in a positive consumer experience of the industry. This has been true across the South African economic spectrum. Cash Converters Southern Africa has gone a long way towards achieving these objectives. There is a marked increase in the consumer ability to differentiate between second hand retail stores, as opposed to pawnshops or other outlets.