This is our plan for the day each morning, it’s what gets us out of bed and keeps us doing what we love.
- World Leader
To continue to be recognised as a world leader in the trading and marketing of second-hand goods.
To provide exciting, viable, innovative business opportunities to people from all walks of life with sufficient financial resources, ability and commitment to succeed.
- Respect and Support
To earn the respect and support of the whole community through our integrity and by the manner in which we conduct our business.
- Maximise Returns
To maximise returns to franchised operators annually, by the commitment, leadership, innovation and support of our management team.
- Market Presence
To significantly increase the market presence of Cash Converters both nationally and internationally.
In the beginning
Our story started with one store in Perth, Australia in 1984. Over the next four years we established seven outlets in the metropolitan area, with seven partners each holding equity in their respective stores. The franchise model as it exists today was launched in June 1988 with massive success. The rest, as they say, is history.
Our Southern African Timeline
- 1994 Cash Converters Southern Africa founded
Cash Converters Southern Africa is co-founded when Richard Mukheibir (Chief Executive Officer), Peter Forshaw (Chief Financial Officer) and a group of ex-partners bought the licence to establish a master franchise of the Australian brand, the world’s largest franchise of its kind.
Number of stores: 1
Number of employees: 12
- 1996: First franchise opens
Our first franchised outlet opens in Bellville, Cape Town in July 1996. The first person to sign a franchise agreement is John Frylink with his brother-in-law Barrie Moult.
We expand to Gauteng with a store in Sunnyside, Pretoria
Number of stores: 4
Number of employees: 48
- 1998: First store outside of Southern Africa opens
Trevor Locker joins Cash Converters Southern Africa in Operations.We open the first store outside of South Africa in Windhoek, Namibia with owner Marietta Stoffberg on 1 December 1998.
Our first television advertising campaign launches in July.
Number of stores: 12
Number of employees: 144
- 2004: Local rebranding
We rebrand from the Australian Corporate Identity to our locally developed ”Burgundy Card” and began the Cash Converters Version 2 roll out in Southern Africa.
Number of stores: 28
Number of employees: 384
- 2007: Cash Advance is launched
With the advent of the National Credit Act, we launch Cash Advance, a pawn transaction.
Cash Converters International launches Webshop, Australia’s largest online second-hand retailer.
Cash Converters Southern Africa moves to 191 Bekker Road, Midrand.
Number of stores: 31
Number of employees: 372
- 2008: PayDay Advance is launched
- 2012: 50 stores now opened
We reach 50 stores in Southern Africa.
Number of stores: 59
Number of employees: 708
- 2014: New international branding adopted
We adopt the new International Corporate Identity and open the first Version 3 rebranded store in Bedworth Park, Vereeniging.
The 1 | 2 | 3 loan is launched.
Cash Converters Southern Africa is a finalist in the Franchise Association of South Africa’s Franchisor of the Year.
Number of stores: 67
Number of employees: 804
- 2015: We turn 21
We turn 21 and celebrate by publishing a 21 year commemorative book.
Most stores in Southern Africa rebrand to the new V3 signage.
Cash Converters Southern Africa again makes finalist in the Franchise Association of South Africa’s Franchisor of the Year Awards.
Number of stores: 74
Number of employees: 888
- 2017: Head office moves to new premises
Cash Converters Head Office moves to 22 Mac-Mac Road, Waterfall Park, Midrand. We remove furniture and white goods from all stores, except maxi stores.
Number of stores: 84
Number of employees: 1000+