In this case study, Engela van Loggerenberg, Group Financial Manager of Cash Converters SA, reveals how they help their franchisees deal with the business accounting function.

In our franchise business, our customers are our franchisees so we need to ensure that we offer them added value in return for their commitment to our brand. By 2012, it was clear to us that a lot of our franchise owners had bought into the brand because they thrived on the operational side of the business and loved and understood the business model.