All Categories

Why choose Cash Converters: Part 4

Cash Converter’s owner operator franchisees are specific types of people; this article unpacks these traits in more detail. The profile of a franchisee is critical, as we understand the financial commitment required to open a franchise. We also realise the significance of the physical and emotional investment needed to build and maintain a successful Cash Converters.

What are the traits we look for in franchisees?

  • A deep desire to be an owner operator. In other words, you want to build and run your very own franchise operation.
  • Agree with, and embody, the Cash Converters values: Professional; Passion; Respect; Integrity; Collaboration.
  • Previous business experience. Have you run your own or someone else’s business?
  • Buckets of energy. Cash Converters stores need energetic people.
  • People skills – at the end of the day, the product is secondary to the people: your customers, your suppliers, your staff.
  • Show initiative and be motivated.

For more than 25 years we have built a respected brand, and our people are the face of the brand. For this reason, we focus on our people – and are selective in our choice of franchisees.

All of which brings us to this statement – you may not have grown up with dreams of becoming a pawn broker, or even a money lender. However, running a successful business is generally pretty appealing. When three business types are combined strategically under one professional roof, a compelling business case is created. We’d love to meet with you and take you through our business model; please contact Ilsé Murray at

Alternatively, if you are interested in attending a webinar hosted by our CEO, Richard Mukheibir, where he unpacks our unique business model, please email Ilsé Murray at to enquire about these.

Shopping cart

Looking for an exciting and profitable business opportunity?


If you’re interested in learning more about our brand, our business model, and how to become a franchisee, we’d like to invite you to join our CEO and co-founder, Richard Mukheibir, for a virtual webinar.

Our next webinar will be held on 19 August at 2:00pm.