Our CEO Richard Mukheibir talks to The Breakfast Lab team about franchising and why it’s a lucrative business opportunity.

Mukheibir opened the Cash Converters pilot store in Parow, Western Cape in 1994, and when Cash Converters was ready to expand to Gauteng in 1998, he led the company into the new market. During the past two decades, the company has expanded into a chain of more than 85 stores across Southern Africa with more than 1 000 employees across the Cash Converters network

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