What to do in a consumer-driven society?

The reality of the situation

With rising inflation and rife unemployment, there is increasing pressure on the employed sector. Combine this with global supply constraints on goods and cash reserves that have been eaten away during the height of the pandemic – and it is understandable that traditional moneylenders have become more stringent in their lending policy. But consumers will still consume.

Conscious consumers

Consumers today believe that quality trumps quantity. With this mindset, now is also the time to consume more consciously. More deliberately. This means consumers only buy when they need to and as such, we offer smarter moneylending options for consumers who need short-term loans, or quick cash to bridge the gap from one payday to the next.

Conscious moneylenders

Our business is influenced by the needs and actions of our customers – the need for cash and items at great prices. This is why our tried-and-tested business model follows strict international guidelines and standards. We give you the recipe – all you need to do is follow it. The result? We have thousands of loyal customers who consistently come back to us for goods and short-term loans.

A conscious company

Owning a Cash Converters franchise means owning a part of a ‘conscious’ company. One that places the eco-conscious mantra of ‘reduce, reuse, recycle’ as paramount to our business success. As a consumer-driven society, we are well-positioned within the industry. Over the last two decades, the Cash Converters Southern African network has grown rapidly across the country and into Africa. Essentially, we have mainstreamed three industries ― moneylending, and buying and selling of second-hand goods – into a professional, slick and sophisticated offering that our consumers come back to time and again.

If you are interested in finding out more about becoming a Cash Converters’ franchisee, click here

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